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HomeCase StudiesHeadless E-Commerce Migration & Stripe Engine
E-Commerce

Headless E-Commerce Migration & Stripe Engine

Client Portfolio: VogueThreads UK
ARCHITECTURE SCHEMATIC B03
100%Black Friday Uptime
30%Conversion Lift
1.1sLCP Score

The Challenge

During holiday sale rushes, VogueThreads' monolithic e-commerce store routinely crashed, and checkout loading times soared above 8 seconds, leading to a massive 65% shopping cart abandonment rate.

The Solution

We migrated the storefront to a headless Next.js architecture using Shopify's Storefront API. Product pages were statically generated at build time and revalidated using ISR. We built a custom checkout process using Stripe Elements to handle one-click wallets.

The Results

The website successfully handled a 4x traffic spike on Black Friday with 100% uptime. Checkout latency dropped to under 1.2s, resulting in a 30% increase in cart conversions.

Technology Stack Used

Next.jsShopify APIStripe SDKTailwind CSSFramer MotionVercel Edge
Production GradeLighthouse Passed
More Work

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